the idea of being “worth it” is very subjective.
do they do something that’s so different than less expensive versions? no.
do they catch more fish because they cost more than a similar lure? no.
is it worth supporting small basement bait builders? yes.
innovation comes from these craftsman much more so than larger companies who tend to chase the trends. this year’s two “hot” releases are both copies of baits made and proven by others – the 4-tail bulldawg is essentially a medussa, and the livingston tubebait is just a knockoff of the red october. the super hot bucktails over the years have all just been…bucktails.
if it’s within your budget, supporting craftsman is a choice that’s more about the art and artist than it is about finding a “magic” lure. it’s like buying jeans made in the USA, same pants at triple the price, but might be worth it to you. if a particular lure is outside your budget, find the similar bait that doesn’t cost so much and fish it with confidence.