The people that come up with the dialogue in these commercials should get a big bonus. My standard answer to everything now is “Take a Gill Pill”, and when out fishing all my buddy hears is “The lakemasters chip will get us on the spot” and “this is the spot drill here” as I carry the light gps unit and he is lugging the auger and all the equipment 
Anyone else get these slogans stuck in your head also?