Thanks all. Not sure if this is allowed or not but once we’re live you can use promo code IDOTEST20 (20% off anything over $50) in exchange for giving us some honest feedback. Guest checkouts always welcome.

Also, I’m not the Matt Johnson from Thorne Bros. Get that a lot. I did start a company called Contour Innovations that built the Insight Genesis automated mapping program that was acquired by Lowrance so I’ve been in the industry and was mistaken for him on the phone a lot.

Matt Johnson from Omnia here. I saw this chain of comments and thought I’d try to provide some info. We’re not live yet which is the reason you have to use an email. You won’t in the future. This is just for early access request to help us test the features when it’s live. No email will be required to shop for tackle. We’re really an e-commerce company that will sell fishing tackle but we do offer a new way to shop by lake. We’ve built a recommendation algorithm that matches product categories and features to lake, species, and style features to help reduce the product selection for shopping online. It’s basically custom sorting by lake features where you start the process of indicating the lakes you fish from a map view. Just a way to make products relevant to all users. For example, if you fish a lake that is very clear it will suggest more natural soft plastic and hard bait products instead of very flashy products that work in murky conditions. The actual selection is up to the user. We’ll always offer traditional sorting of products as well. Happy to answer any questions you have about our upcoming (like 24 hours away) launch. We ship direct out of our warehouse in Golden Valley.

Unfortunately ecommerce needs extra tech for us anglers since you can tell me what tackle to buy based on the gloves I just bought. We’re trying to solve that through a map display and lake preferences. No private information or spot sharing.