As a rule we try to plant sunflower along a fence but the spring weather this year got in the way of that. Sunflower is a spring-plant crop.
You do have to plant them as birds will clean up anything on the top. I’d go purchase a couple 50 pound bags of black oil seed used to feed birds and use that for planting. Bear will eat the whole heads [experience here] and birds and deer will thank you for the rest. This stuff always seems to have a half-dozen plants come from dropped seed the year before. Sunflower will self seed if sufficient seed makes it to the ground and not eaten but planting will give a better coverage.
I can’t speak on fertilizing but can say when we plant the fence, or where te birds have missed seed under feeders, no fertilizer is being used.
I’m not positive but I think a corn head ona planter will work for sunflower. Maybe a bean head. Have to ask at a grain elevator or seed dealer on that.