Welcome to IDA as a registered user,Dogwalker!
You are certainly welcome to voice your opinion and encourage you to do so.
There are certainly several rod options out there,and they all have some pluses and minuses when making a decision to purchase.Heck that is half the fun of it!Otherwise, we would all drive the same boats,motors,cars,trucks,and fish with the same rods!
One of the reasons that I started to handle the Jason Mitchell Line, is the very extensive specialty ice fishing line-up that they offer. Another reason, I really liked the trolling rod, especially for leadcore @$89. They are telescoping,light and have a friendly rod-holder handle!.The spinning rods are incredibly light and are built with alconite guides and a handle that I found to be very comfortable. The lifetime warranty is also a consideration to keep in mind as well.In an effort to seperate ourselves from the large box stores mentioned earlier,we take great pride assisting folks to get the rod that best fits there actual needs and of course their budget.This is why we encourage the “try before you buy” program here rather than to just market and sell product.
From the $69 St Croix Triumph to the $300 Legend Elite or just the St Croix blanks for all of you custom bulders. We offer the options of the Jason Mitchell Lineup and the LIMIT CREEK Smoothie as options for our customers including our shorty lead core rod .As always,any and all of our rods are available for a no-strings on water demo! Ya gotta love choices!!!! 
