At one time I heard that a resort owners career at their resort averaged 6 years. While looking for a source for that info (which I didn’t find), I came across
RESORT FAMILY BUSINESSES
SUMMARY OF RESEARCH
1998
Research conducted by
Sharon M. Danes, Professor
Family Social Science Department
College of Human Ecology
Excerpts…
OVERALL FINDINGS FROM THE SURVEY:
* Most resorts were seasonal, summer-only resorts fully operational from June to September.
* Average number of cabins per resort was 8.5 with 39% of them winterized.
* Most resorts were couple-run businesses (97%); two-thirds of the time adult and minor children
were involved on a part-time basis.
* A good reputation with customers was the most important business goal; 70% think they have
achieved that goal. Second most important goal was profit but with only 10% achievement.
* Eighty-two percent of resorts were in first generation of ownership; 13% in second generation.
* Twenty-five percent had gross sales of less than $25,000; 49% had between $25,000 and $99,999
in gross sales, and 28% had gross sales greater than $100,000.
* Most business tensions were around finances and business goals with females reporting more
tensions than males in those areas.
* Females do more of the daily management of the resorts such as reservations and cabin cleaning
than do males. Males do more building and grounds maintenance.
* Only one in three respondents was satisfied with the balance between work and leisure and females
were less satisfied than males.
* The top three changes in the next five years were related to expansion and improvements followed by more technological innovations
*Resort Couples and Their Families*
Those respondents who were the primary business managers were slightly more often female than
male (54% compared to 46%). The resort business owners also tended to be older adults with an
average age of 51 years. Specifically, 32% were 56 years or older, 38% were between 46 and 55
years of age, 33% were 36 to 45, and only 8% were under the age of 36. One in six resort family
businesses indicated they did not have children in the household. That fact is explained partly by
the age range of the respondents, 20 to 80 years. For those households who had children, the
range was one to seven. Twenty percent of those households had at least one child less than five
years of age.